Rita
Driving sales Through “Bottom of Funnel Content” (BOFU)
Getting people to your website is one thing. Turning them into paying customers? That’s where BOFU content works its magic. At this stage, your audience isn’t just casually browsing—they’re actively looking for the best solution. My approach ensures they don’t just find answers but also feel confident enough to hit that “Buy” button. Using my … Read more
Nurturing leads through “Middle of Funnel Content” (MOFU)
Getting traffic is great, but what happens next? Not everyone who lands on your page is ready to buy right away. That’s where MOFU content comes in. This stage is all about nurturing leads, building trust, and positioning your brand as the go-to solution—so when they’re ready to make a decision, you’re the obvious choice. … Read more
Attracting traffic through “Top of Funnel Content” (TOFU)
People can’t buy from you if they don’t know you exist. That’s where TOFU content comes in—casting a wide net to attract the right audience and pull them into your world. But not just any traffic will do. The goal is to bring in visitors who actually care about what you offer, not just passersby … Read more