There is something frustrating about social media platforms.
There are 4.8 billion social media users worldwide. Only a handful of businesses can reach and engage just 1% of these users.
It can feel so disheartening. You create content every day for 6 months on LinkedIn with zero growth and no conversion.
Yeah, CONSISTENCY is not always the key.
I created content on LinkedIn for 6 Years and failed. I almost deleted my account.
Then this happened:
3+ qualified sales calls/day. Finally, I made my dream of $ 20,000/month.
Social media success isn’t about amassing numbers. It is about attracting people who are interested in your offer.
Most people focus on vanity metrics (followers & connection counts). If you can understand your offer and position yourself (brand) to attract people who will buy your offer.
You are on your way to becoming a part of the 1% who win.
This is the key differentiator.
OFFER. CONTENT. SALES OPERATIONS.
It is no magic. I have spent the last 5 years implementing this strategy. It works every time.
Let’s get into how to turn your audience into paying customers:
Note: I said audience, not followers. That’s because anyone can have an audience.
Create an offer, find your audience
Creating an offer is simple.
You may already have a product. Your product is not always the offer.
The offer is what you want to sell to your audience. It can be a combination of your product and other services (whatever the case).
This is the most important aspect of this strategy;
Understanding what you want to sell and knowing who you want to sell to.
This makes all the difference. It lays the foundation for your content and sales operations.
Let’s assume you already have an offer; the next step is to validate that offer. Ask yourself these questions:
- What problem am I solving?
- Are people going to be interested in my solution?
These questions are easy to answer. I know that because I have answered them myself. That was when my LinkedIn breakthrough started.
Here’s how I answered these questions.
- I sincerely identified a problem I was experiencing. (In my case, how to minimally monetize my writing skills organically without ad spend).
I discovered that CONTENT is my biggest advantage.
- I tested my solution. I did this by looking for other people offering the same solution as me. I discovered there were many people already in the field.
I didn’t cry about the market being oversaturated. I found out what I wanted:
Proof that there is a big and ready market for my solution.
The key here is that you want to reduce the risk of not selling a viable product. Does it mean you should simply copy what other people are doing?
I don’t think any product/service is entirely new. The goal is to find the unique lens through which you provide “a common solution.”
In my case, I wanted to reach brands that need compelling content (already existing need). Instead of helping them increase revenue through content, I preferred to help reduce ad spending by 50% or more (My Unique Lens).
Creating an offer and finding your audience is about answering these questions:
- Who are you selling to?
- Is there a demand for your offer within your target demographics?
Don’t have answers yet? No problem. Study other people in the business to see their offers and target audience.
If you’ve checked these two boxes, then great!
Let’s move on to the next stuff.
What is the Best Content for LinkedIn Growth?
Creating content is actually where the fun stuff happens. Although not overnight.
It is not as complicated as some LinkedIn Gurus make it sound. And NO! You don’t have to be the famous thought leader.
It all comes down to this one simple thing.
Just commit to creating one post per day on LinkedIn (text, images, videos). That’s it. It’s that simple.
This is where you put on the consistency cap. This strategy is effective for building momentum (especially) in the first 6 months on LinkedIn.
If you do this…, the result is guaranteed!
Well, that’s if you’ve aced the aspect of the offer. Remember the offer I talked about? Yea.
Creating one post per day on LinkedIn doesn’t always equal conversion success if the posts are not useful.
You don’t want your content to get lost in the pile. You want to make it scroll-stopping.
How do you do that?
I will show you the 3-step LinkedIn post content framework I use to create distinct content:
- Pain
- Solution
- The result that shows the solution works (social proof)
Let’s look at my example to give a context to how this framework appears in real life.
Pain: Spent 1000s of dollars on Ads but only a small to zero conversion rate.
Solution: Minimalist organic content approach that converts in 1 month of execution. Cut down ad expenses by 50% or more.
The result: I did this last week for the ABC brand. They spent $0 on Ads for January but experienced 40% more conversions and sales.
It works!
Aside from me, Other successful Founders like Chase Dimond, John Brosio, etc., use this method to engage their audience and turn them into paying customers.
This framework does it for LinkedIn content. That’s because:
- Your audience discovers they have a pain.
- They believe your solution because they’ve seen your result.
- They want the same result for themselves.
- They buy.
Simple. No BS.
This kind of content is easy to make. Forget that we used a framework. It is simply teaching what you know to be true to you. Using your experience and successes as reference points.
Actionable tip: Simply see every piece of content as you talk to your younger self or your child.
Likes and Comments are not the goals of this content. It is meant to attract people who will buy your product/services.
Note: Creating simple content pieces without unnecessary industry jargon works best.
How Do I set up Sales Operations from my LinkedIn Content?
You’ve created quality content and attracted an audience. What now?
The next phase is to structure a system that turns your LinkedIn audience into paying customers.
I would like to describe this as the LinkedIn audience funnel stage. It is more like lead prospecting.
You can understand the buyers’ stages of your audience by analyzing their interaction with your content.
The goal?
Identify and isolate the lowest-hanging prospective buyers.
These content interaction markers will help you put things in perspective:
“Likes” (Low buyer intent)
“Follows” (medium buyer intent)
“Comment” (low buyer intent)
“Profile View” (high buyer intent)
“Connection” (highest buyer intent)
The deal is to focus on the content interaction metrics that indicate high buyer intent. It also doesn’t mean other metrics can’t work at all.
Structure an outreach system to convert these high buyer intent audiences to paying customers.
Here’s what I do:
- Create a list of these prospects (identify common ground).
- Map out the best outreach schedule.
- Create an outreach message template (message sequences work best)
- Start sending messages.
- Get responses.
- Get them on a call/ close the deal.
Click here to download my “LinkedIn prospect DM sequence” If you don’t know what to say. I use this same template to generate leads every day.
That’s it! It’s simple.
Create high-value content – Track engagement – DM – Book call – Close deal.
The cool thing about this strategy is that it helps you attract just warm leads.
They are warm because they have shown interest in your offer at different stages and in you as a personal brand.
You are only going after people interested in your offer.
If you hate cold emailing, try this LinkedIn inbound outreach strategy.
Note: This strategy is simple but can also be time-consuming.
Here’s exactly how I save time and 10X my result
I automate my LinkedIn outreach. This allows me to keep generating leads while I am about my business (creating products, consulting, etc.).
I use HeyReach for my message automation. This is a game-changer!
It works as shown in the image. The integrations are insanely versatile.
Click here to see how to use the integrations that work best for you. If you want to follow my LinkedIn strategy, then the LinkedIn integration works well.
HeyReach helps me map out high-intent buyers and then send them messages following my set sequences at specific time intervals.
It is like my whole lead generation process is running on autopilot while I sleep. Cool stuff.
It has worked perfectly so far.
Check out this product demo to get a feel for how it works.
There it is!
My Genius LinkedIn lead generation strategy 🙂
Don’t forget it’s just about:
- Creating content that speaks to your ideal client
- Offer value
- Create a sales mechanism
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Warning: Some of the data used in this article crept out of my imagination. Don’t take my word for it. But I know this strategy works. 🙂